4 Reasons To Invest In Vehicle Wraps & Graphics In 2021

February 10, 2021    Image Signs of McKinney

4 Reasons To Invest In Vehicle Wraps & Graphics In 2021

If you’re thinking about upgrading your advertising in 2021, vehicle wraps and graphics deserve a top spot on your wishlist. Today’s post reviews 4 reasons why it makes sense for McKinney businesses to invest in vehicle wraps and graphics in the new year.

Read on or call (469)-885-7090 to speak with a vehicle wraps and graphics specialist straight away.

Vehicle Wraps And Graphics Generate Millions Of Impressions Every Year

In a seminal fleet graphics study, researchers at 3M estimated that a single intra-city truck with vehicle wraps and graphics generated 16 million visual impressions per year—that’s more than 43,000 every single day! Can you say the same for your current ads?

Vehicle Wraps And Graphics Are The Most Cost-Effective Option For Advertising In Mckinney, TX

As part of a recent Media Asset-Value Comparison, researchers at 3M measured the cost per 1000 impressions for all the top advertising channels. Here’s what they found:

  • Television ads cost $23.70 per 1000 impressions
  • Magazine ads cost $21.46 per 1000 impressions
  • Newspaper ads cost $19.70 per 1000 impressions
  • Radio ads cost $7.75 per 1000 impressions
  • Outdoor ads (i.e. standard business signs) cost $3.56 per 1000 impressions
  • Vehicle wraps and graphics cost $0.48 per 1000 impressions

If you’re looking for a cost-effective way to get your message seen in McKinney, TX, we can help! Our vehicle wraps and graphics are affordable, durable, and completely customizable. Call (469)-885-7090 to learn more.

Vehicle Wraps And Graphics Simplify Geo-Targeted Marketing

Geo-targeted marketing is a term that most often appears in the arena of digital marketing, where geographical keywords (e.g. McKinney or Texas) are used so that your message reaches local audiences. But you don’t have to be a techie to enjoy the benefits of this targeted approach in the real-world.

If you’re looking for ways to put your signage in front of specific audiences, without paying for pricey billboard rentals, vehicle wraps and graphics make it easy.  All you have to do is park or drive your wrapped vehicle in the geographic area you wish to target, and you’ll generate thousands of impressions per day. Whether you want to bolster your brand image in Sherman, TX, or promote your new products down in Prosper, vehicle wraps and graphics are a great choice.

Vehicle Wraps And Graphics Create Favorable Impressions Of Your Brand

In one study for the International Journal of Signage and Wayfinding, researchers James Kellaris and Karen Machleit (2016) noted how vehicle wraps and graphics serve as “inferential cues and basis for thin-slice judgments about the business” (p. 6). This echoes findings published by the Sign Research Foundation stating that 41.5% of consumers make quality assumptions about stores based on their signage systems.

If you want to cultivate favorable impressions and “thin-slice judgments” about your brand, vehicle wraps and graphics are a great option. In one study by the American Trucking Association, researchers reported:

  • 97% of survey respondents recalled seeing vehicle wraps and graphics on the road
  • 98% of survey respondents thought the ads created “a positive image of the advertiser”
  • 96% of survey respondents felt that the vehicle wraps and graphics made more of an impact than local billboards

Free Quote On Custom Vehicle Wraps And Graphics In Mckinney, TX

Call (469)-885-7090 or visit the Image Signs of McKinney website to book your free consultation and get a same-day quote on any custom vehicle wrap and graphic order.